Live TV fundraising payment infrastructure
The payment and data pipeline behind nationally televised fundraising campaigns for Krembo Wings, Latet and Variety: donations in real time, at broadcast volume.
Single contact for the foundations, the card companies and the developers. A landing page pulling traffic from the foundation's own domains, with DNS moved to us for the campaign, mail untouched, every page redirected to the donation page. An iFramed secure payment step, tested in every flow and every currency before each build went live. A real-time dashboard tracking donations across currencies, with Google Analytics and Tag Manager behind it, and the card suppliers kept ready for the broadcast spikes. Millions of ILS in an hour. Afterwards, QA and a full data reconciliation and export for every campaign, cross-checked before it went to the client.